Campaign #1

A Strong Non-Profit Homepage Flow

  1. Hero — clear purpose statement + primary CTA (donate, get involved)
  2. Active Campaigns or Upcoming Events — what’s happening now
  3. Impact Numbers — quick stats that build credibility (families helped, years active, etc.)
  4. Mission/About — brief, 2-3 sentences max with a “Learn More” link
  5. Partners or Affiliations — builds trust
  6. Newsletter Signup — capture before they leave
  7. Footer — contact, socials, legal

The Exception If the org is brand new or completely unknown, a short mission blurb just below the hero can help orient confused visitors before asking them to engage.

For UUJMCA specifically, leading with active campaigns and an upcoming event with a register button — like your proposal suggests — is exactly the right instinct.

Want me to mock up a rough homepage layout?