
Campaign #1
A Strong Non-Profit Homepage Flow
- Hero — clear purpose statement + primary CTA (donate, get involved)
- Active Campaigns or Upcoming Events — what’s happening now
- Impact Numbers — quick stats that build credibility (families helped, years active, etc.)
- Mission/About — brief, 2-3 sentences max with a “Learn More” link
- Partners or Affiliations — builds trust
- Newsletter Signup — capture before they leave
- Footer — contact, socials, legal
The Exception If the org is brand new or completely unknown, a short mission blurb just below the hero can help orient confused visitors before asking them to engage.
For UUJMCA specifically, leading with active campaigns and an upcoming event with a register button — like your proposal suggests — is exactly the right instinct.
Want me to mock up a rough homepage layout?